Hello, I'm Michael Kiernan.

For more than 30 years I've built and run businesses, managed people, worked in hospitality and entertainment, and developed projects of different kinds. I've owned businesses and managed them day to day, and I've worked directly with people from all sorts of backgrounds.

That experience taught me a great deal about people — what motivates them, what holds them back, and how the practical pressures of everyday life and work shape the choices we make. I've lived those challenges myself, and that is very much part of who I am as a coach.

My training

Alongside my working life, I've trained in ways of understanding people more deeply:

• Clinical Hypnotherapist — trained 1999
• Spiritual Life Coach — trained 2019

These are part of my background and inform how I work. My coaching is not clinical treatment, and I don't offer hypnotherapy or therapy as part of Freedom Design.

Why I created Freedom Design

Over the years I saw how often personal development and spiritual teachings could feel confusing, intense or hard to apply to ordinary life. I wanted to offer something simpler: a practical, down-to-earth way for people to understand themselves better and make changes that actually fit their lives.

Freedom Design is that. It's personal, straightforward and adapted to you. I draw on a range of methods and on my own experience, but there's no single system you have to buy into — just honest conversation, practical steps and support along the way.